Our Services

Strategic Marketing & Business Planning

Guide you on the development and with the execution of strategies, marketing plans, innovation, and communications programs that will drive growth

Marketing Strategy

Works with you to understand your brand goals and develop a marketing and media strategy (traditional, digital, mobile) and plan that will achieve them.

WHAT ELSE WE PROVIDE?

Strategic Marketing & Business Planning

Guide you on the development and with the execution of strategies, marketing plans, innovation, and communications programs that will drive growth

Marketing Strategy

Works with you to understand your brand goals and develop a marketing and media strategy (traditional, digital, mobile) and plan that will achieve them.

Research & Consumer Insight

Helps you get to know your consumer and how to market to them effectively

Creative Direction

Consults with creative agencies, freelancers, and internal team members to develop a consistent look, feel and creative for each brand and to maintain branding integrity

Message Development

Help you understand what’s working and what resonates with Latino consumers

Partners We Helped

Center for Dieases Control and Prevention
FDA
USDA_logo
LULAC
Westat
Abt Associates
Latino Education Advancement Fund

Take some time to meet

..or maybe see some Facts about us?

Cofee cups
425
Movies
253
Travel cities
67
Languages
2

Your guidance and facilitation of strategic planning workshops resulted in the successful direction of JHLA. The exercise helped us redefine our mission, vision, primary audiences, and focus on initial initiatives to achieve our objectives. In addition, it will help us create new and expanded opportunities to build a community that brings equity for Latinos.

You epitomize the finest in professionalism — brilliant, responsive, personable, and thoroughly attentive to our organization’s needs.

Kathleen R. Page, M.D.- President of John Hopkins Latino Alliance (JHLA)

Javier facilitated a workshop for the Department of Health and Human Services on design thinking. He provided us with an innovative tool and a fresh approach to how to solve problems. I would certainly recommend Javier as a consultant for general business and design thinking topics!

Marvin Saccucci, Microenterprise Development Program Manager, U.S. Department of Health and Human Service (HHS)

Emergent Element was a teaming partner for two years providing strategic advisory and consulting services to support a Zika virus communications campaign. Javier and the Emergent Element team brought creative approaches to reach primary audiences in Puerto Rico and offered culturally-relevant media strategies for outreach to Hispanics/Latinos in the continental U.S. Emergent Element provided high-quality results in a timely fashion; securing pro-bono traditional media and digital/social media placements. Javier and his team were professional and easy to work with, flexible in managing shifting timelines, and able to anticipate the next steps. Based on Emergent Element’s performance on the Zika campaign, I recommend this firm for similar communications campaigns.

Selena Ramkeesoon, Vice President- Abt Associates, Inc http://abtassociates.com

Javier is one of those dynamic souls for whom you wonder what they have for breakfast every morning. Extremely well-connected with some smart business grace is a strong mark for Javier. As someone on the technical side of public relations, Javier is also one of the few who is both up to date on the new technologies but rational enough to know that despite all that is happening in this trade – nothing, absolutely nothing serves the industry than a man of character who can look you in the eye and tell you what needs to be done and how.

Jack Tramell President @ VNR-1 Communications, Inc.

WHAT WE DO

We help discover brand meaning and integrate it into marketing strategy. Utilizing consumer insight, market data, client data, and competitive intelligence we help you identify new opportunities and needs in the market to support the expansion and customization of existing products/services, the introduction of new products/services, and segmentation-driven marketing initiatives that will drive growth.

We guide the development and execution of marketing communications plans using our model of cultural, content, and context to help clients understand what’s working, what is relevant, and what resonates with Latino consumers.

Strategy
93%
Customer Insight
87%
Design
77%
Media
82%

WANT TO KNOW MORE?

CURIOUS?

We focus on Discovery, Direction, and Destiny.

We help marketers uncover cultural understanding so they can create new markets, expand existing ones, grow profits and make a social impact.

Our process is at the intersection of design thinking and social marketing to discover brand meaning. Brand meaning is how you become relevant, create brand love, and drive growth.

Our purpose is to help transform people trough learning and helping them make an impact in the world while generating growth.

We bring to the table over twenty years of experience in building teams, products, and working for private, non-profit, and government organizations. We facilitate difficult conversations, establish effective performance measures, and help you and your team get your brand from consideration to preferred to loved.

GET IN TOUCH

410-989-5484