WHAT ELSE WE PROVIDE?
Your guidance and facilitation of strategic planning workshops resulted in the successful direction of JHLA. The exercise helped us redefine our mission, vision, primary audiences, and focus on initial initiatives to achieve our objectives. In addition, it will help us create new and expanded opportunities to build a community that brings equity for Latinos.
You epitomize the finest in professionalism — brilliant, responsive, personable, and thoroughly attentive to our organization’s needs.
Javier facilitated a workshop for the Department of Health and Human Services on design thinking. He provided us with an innovative tool and a fresh approach to how to solve problems. I would certainly recommend Javier as a consultant for general business and design thinking topics!
Emergent Element was a teaming partner for two years providing strategic advisory and consulting services to support a Zika virus communications campaign. Javier and the Emergent Element team brought creative approaches to reach primary audiences in Puerto Rico and offered culturally-relevant media strategies for outreach to Hispanics/Latinos in the continental U.S. Emergent Element provided high-quality results in a timely fashion; securing pro-bono traditional media and digital/social media placements. Javier and his team were professional and easy to work with, flexible in managing shifting timelines, and able to anticipate the next steps. Based on Emergent Element’s performance on the Zika campaign, I recommend this firm for similar communications campaigns.
Javier is one of those dynamic souls for whom you wonder what they have for breakfast every morning. Extremely well-connected with some smart business grace is a strong mark for Javier. As someone on the technical side of public relations, Javier is also one of the few who is both up to date on the new technologies but rational enough to know that despite all that is happening in this trade – nothing, absolutely nothing serves the industry than a man of character who can look you in the eye and tell you what needs to be done and how.
WHAT WE DO
We help discover brand meaning and integrate it into marketing strategy. Utilizing consumer insight, market data, client data, and competitive intelligence we help you identify new opportunities and needs in the market to support the expansion and customization of existing products/services, the introduction of new products/services, and segmentation-driven marketing initiatives that will drive growth.
We guide the development and execution of marketing communications plans using our model of cultural, content, and context to help clients understand what’s working, what is relevant, and what resonates with Latino consumers.
WANT TO KNOW MORE?
We focus on Discovery, Direction, and Destiny.
We help marketers uncover cultural understanding so they can create new markets, expand existing ones, grow profits and make a social impact.
Our process is at the intersection of design thinking and social marketing to discover brand meaning. Brand meaning is how you become relevant, create brand love, and drive growth.
Our purpose is to help transform people trough learning and helping them make an impact in the world while generating growth.
We bring to the table over twenty years of experience in building teams, products, and working for private, non-profit, and government organizations. We facilitate difficult conversations, establish effective performance measures, and help you and your team get your brand from consideration to preferred to loved.