Does your marketing influence the Latino Consumer?

The other day, my wife was talking with my daughter after dinner about IBS – irritable bowel syndrome. My son in law was on his smart phone. I thought he was playing with his new toy. Nope, he was doing research and joined the conversation by sharing what he had found. A few minutes later, […]

Social Context: Key to Latino Marketing

Marketing communication plans are crucial to reaching potential Latino consumers and a well-planned advertising/promotions campaign could result in positive ROI. However, marketing to Latinos should go beyond marketing communications. The marketing plan should look at all moments of truths, from products to services, to be designed, created or adapted for cultural relevancy and social context […]