All marketing is cultural. People you want to serve belongs to a community and a tribe or tribes. A tribe that reflect who they are or aspire to be. The story they tell themselves. Culture is what people do, what they believe, what they value, and how they conform to a peer’s group, which informs […]
Attention deficit is the norm these days. People are easily distracted. Eight-seconds is all you get to pick interest before people move to another activity. One way to call for attention is using a megaphone. Another way is to focus on earning their attention. Which one do you think will work best?
Strategy goes nowhere, unless it starts with the customer. But, sometimes companies lose focus assuming they know their customers needs, wants, and desires. An assumption that can lead to failure.
Consumers have more power over your company’s success or failure than ever before. Yet, keeping their attention and brand love is becoming harder than before. Diminishing attention span, brand trust, and customer experience are not going away. They are becoming key deciding factors when choosing a brand. Noisy World The battle for consumer attention is […]
Just because you place an ad doesn’t mean it will ignite behavior change. There is an assumption that if brands can get audience attention, give a piece of information, and associate the brand with emotions, marketers will inspire behavior change. If marketers only focus on persuading to change an audience beliefs and preferences, how easy […]
Today’s communications landscape calls for an omnichannel media strategy and a social media campaign is often a component of this strategy. A successful social media campaign is more than publishing content on Twitter and Instagram. It requires a detailed strategy and clear goals that align with business objectives. To achieve social media campaign goals, you […]
AMO a three-letter word that means love and a single framework to think about how to engage your customers. Why is this important? Because your customers are not interested in what you sell, they are more interested on how you made them feel. Yes, you read correctly – how your product or service make them […]
If you have not considered marketing to Latinos, you might be missing a growth opportunity. The Latino consumer market is the fastest growing segment in America with spending power to the tune of $1.7 trillion—the equivalent of capturing a share of the Canadian or Mexican economy. Currently, Latinos account for 1 in 5 Americans and […]
Authored by Ⓒ Selena A. Ramkeesoon, MBA, PMP, MLS Good health and coping with the inevitable challenges one encounters during a lifetime are a journey. Inadequate resources make a successful journey harder. At an individual level, lack of personal resources such as income and knowledge, limit an individual’s ability to follow optimal paths to health […]
One of the key issues marketers are struggling with is the cultural tension between general and Hispanic marketing strategies to reach and engage Hispanic customers so they can grow, make profit and/or make a social impact. And with limited resources cultural marketing strategies might become an afterthought or the team would default to just translate […]