3 Horrible Mistakes You’re Making with Latino Marketing
If your growth plans includes tapping into the Latino market, you’re probably taking into some consideration how to implement your plans for […]
Hispanic conversations are essential to brand preference.
Word of mouth marketing drives 13% of consumer sales and amplifies the effect of paid media by 15% according to the Word […]
Does your marketing influence the Latino Consumer?
The other day, my wife was talking with my daughter after dinner about IBS – irritable bowel syndrome. My son in law […]
Social Context: Key to Latino Marketing
Marketing communication plans are crucial to reaching potential Latino consumers and a well-planned advertising/promotions campaign could result in positive ROI. However, marketing […]