Strategy goes nowhere, unless it starts with the customer. But, sometimes companies lose focus assuming they know their customers needs, wants, and desires. An assumption that can lead to failure.
Consumers have more power over your company’s success or failure than ever before. Yet, keeping their attention and brand love is becoming […]
Just because you place an ad doesn’t mean it will ignite behavior change. There is an assumption that if brands can get […]
Today’s communications landscape calls for an omnichannel media strategy and a social media campaign is often a component of this strategy. A […]
AMO a three-letter word that means love and a single framework to think about how to engage your customers. Why is this […]
If you have not considered marketing to Latinos, you might be missing a growth opportunity. The Latino consumer market is the fastest-growing […]
Authored by Ⓒ Selena A. Ramkeesoon, MBA, PMP, MLS Good health and coping with the inevitable challenges one encounters during a lifetime […]
One of the key issues marketers are struggling with is the cultural tension between general and Hispanic marketing strategies to reach and […]
Thanksgiving reminds to be grateful for all the good things we have and the abundance in our lives. It also reminds us […]
Recently, while talking with a colleague she expressed her frustration about how Spanish translations become the default tactic to address the Latino […]