Who is your future customer?
We experience disruption with new technology and industry changes. However, demographic and customer expectations are fundamental driving forces in challenging how things […]
Make Your Customers’ Story your Story
Make your customers your story is the story of how you help them achieve their dreams and desires. We sometimes forget that […]
It’s Not How to Get Attention but How to Get Noticed that Matters.
We live in a crowded and noisy world. Daily social media, texts, apps, streaming media, traditional media, etc., calls our attention. Getting […]
Show Your Gratitude
When I came to the United States, Thanksgiving was a new holiday for me. Although I could not identify with the history, […]
Do You Have The Courage to Make Things Simple?
The other day I got frustrated with the process of an online conference with a new platform. It required many steps to […]
Innovate, Don’t Force
Trying to force people to consume when they don’t want to is not a good growth strategy. Instead, innovate to remove the […]
How Design Thinking Makes You a Better Leader
Growing up my leadership image was a charismatic, extroverted, and in control person. One who was having all the answers, always telling […]
All Marketing is Cultural
All marketing is cultural. People you want to serve belongs to a community and a tribe or tribes. A tribe that reflect […]
Can I Have Your Attention?
Attention deficit is the norm these days. People are easily distracted. Eight-seconds is all you get to pick interest before people move to another activity. One way to call for attention is using a megaphone. Another way is to focus on earning their attention. Which one do you think will work best?