Who is your future customer?
We experience disruption with new technology and industry changes. However, demographic and […]
Make Your Customers’ Story your Story
Make your customers your story is the story of how you help […]
It’s Not How to Get Attention but How to Get Noticed that Matters.
We live in a crowded and noisy world. Daily social media, texts, […]
Show Your Gratitude
When I came to the United States, Thanksgiving was a new holiday […]
Do You Have The Courage to Make Things Simple?
The other day I got frustrated with the process of an online […]
Innovate, Don’t Force
Trying to force people to consume when they don’t want to is […]
How Design Thinking Makes You a Better Leader
Growing up my leadership image was a charismatic, extroverted, and in control […]
You Can’t Change Minds Without Winning Hearts
Photo by Richard Lee on Unplash.
All Marketing is Cultural
All marketing is cultural. People you want to serve belongs to a […]
Can I Have Your Attention?
Attention deficit is the norm these days. People are easily distracted. Eight-seconds is all you get to pick interest before people move to another activity. One way to call for attention is using a megaphone. Another way is to focus on earning their attention. Which one do you think will work best?